Are Marketers Addicted to Advertising?
Summary
Are marketers addicted to advertising? Is there a better way to lead growth and innovation? Our host Marc Binkley explores questions like these and some potential solutions with the always engaging Chris Kneeland.
Background on Chris Kneeland
- Chris is the CEO of Cult Collective, one of North America's premiere engagement marketing firms. He's also the Co-Founder of The Gathering, on of the best marketing conferences in North America and Co-Founder of Communo, a marketing talent outsourcing agency.
Timestamps
0:49 – Intro to Chris Kneeland4:38 – Why Chris believes advertisers are addicted to advertising9:32 – Discounting is only one lever for marketers to increase revenue and customer benefits15:09 – Why marketing has devolved to just advertisers17:26 – What makes Southwest Airlines a unique brand21:25 – Why the sales funnel is a flawed mental model26:20 – How we might get into a customer’s initial consideration set without advertising29:44 – The genius of Elon Musk’s approach to positioning Tesla32:51 – The inspiration for Cult Brands and The Gathering36:12 – Cult Brand Principle #1 – Culture39:40 - Cult Brand Principle #2 – Co-Creation45:20 - Cult Brand Principle #3 – Relatable49:11 - Cult Brand Principle #4 – Creation of rites and rituals57:00 - Cult Brand Principle #5 – Congregate1:07:48 – How to find out more about Chris and Cult
Listen Here: A-Cast Episode 26: Are marketers addicted to advertising? ft. Chris KneelandSubscribe to the A-Cast on Spotify or Apple Podcasts. Follow Anstice Communications on Instagram, Facebook, and LinkedIn to stay up-to-date on the A-Cast and agency news.
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